A good example for showing women in a negative way in music videos is Lily Allen's single 'Hard out here'. The song features Lily and a group of dancers who are all wearing little clothing. This has been purposefully done to represent women as sexualised objects. The dancers are also dancing in a exotic and sexual way to show the patriarchy and dominance of women in society as the dancing are 'twerking' in front of Lily as she acts out to represent the dominant male as if she 'owns' the dancers. This negative representation of women in a text such as a music video comes across as very shocking to the viewer as a music video is something usually very positive. The women featuring in this music video are represented as sex slaves due to the way they are dancing and how they are treated by Lily who is acting out the dominant male role in today's society. This video is serving two purposes: one, to entertain the male audience as males will be sexually attracted to the dancers; and two, to make a statement for feminism and stand up against the dominance of male patriarchy.
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