Coursework analysis of Match Of The Day

Match of The Day is a football magazine which targets the younger audience. Potential viewers will recognise that this is a magazine targeted for the younger audience due to the bright colours of the front cover and business of the page. The Masthead uses rebus, which is a type of graphological substitution as the 'o' in 'of' has been replaced by a football which links to the theme of the magazine. The masthead is in a large and think font, designed to attract the target audience. The masthead is in white font and has been placed on a red background, designed to make the masthead stand out more, however the red background of the masthead could be a possible connotation of the passion and love that young readers of the magazine have for football. The main image has been placed over the masthead suggesting the magazine is well known as the whole of the masthead does not have to be show for people to know what magazine it is. The main image has taken up a large proportion of the cover as it is aimed at attracting football fans, which is the theme of the magazine. The main cover line is in bright colours designed to attract the magazines target audience which is young football fans, potentially aged 7-13. The main cover has a variety of cover lines, which are aimed at the younger audience. All of the cover lines are attractive due to the vibrant colours of the font and the pictures which would attract the target audience. The cover line and the main cover line are in an effective font as the text has ridges around the letters making the text stand out for the audience. The cover lines also use drop-shadow on a bright background making the text easy to view from a distance. The cover lines are on a bold backgrounds designed to attract younger audiences by using bright and attractive colours, one of which is a free gift of a pack of collect able cards. The gift is there to persuade younger buyers into getting the magazine and therefore getting the pack of cards, some may even buy the magazine for the free gift.  The aspect of getting a free pack of 'Match Attax' has almost become the theme of this magazine as there is even a header above the masthead advertising the fact that this edition of the magazine has a free pack of collect able cards.