My analysis of the Inbetweeners.

The Inbetweeners

I believe the Inbetweeners is aimed for people aged between 16-24. I believe that the show is aimed for this age range because, viewers within this age range will be able to relate to the characters within the show, however the show would be unsuitable for people under this age range as the show contains strong language and sexual scenes. Although people above this age range may find the content less humorous as they may not have been previously subject to such content. I believe the show is relatable to the use and gratification of personal identity, as teenagers viewing the show may be able to relate themselves to the characters as an audience, as the characters within the show are going through everyday school life, something of which the audience also goes through.

Purpose
The producers of the show construct the series so that a whole term of school-life is fitted into one series. This means that more entertaining moments will be fitted into the episodes. This therefore makes the show more entertaining as the viewer does not see any of the less-entertaining content, but instead only sees entertaining content, making the show more enjoyable for the viewer.

Social Integration

Social integration

P-personal identity
I-Information
E-Entertainment
S-Social integration

Some shows cause the viewer to discuss the content with people who have also viewed the text. An example of a form of media that does this is Britain's Got Talent. The show uses two step flow as the active audience will express one another's views  on the content of the text and opinions will be respected. The show often highlights the best moments as it highly constructed, making it more entertaining and shocking for the viewer.

Entertainment

Entertainment

P-personal identity
I-Information
E-Entertainment
S-Social integration

A entertainment TV programme allows viewers to escape from reality and emotional release and enjoy a show. This is a common use/gratification. A media from I can relate this to is Celebrity Juice. Celebrity Juice uses Passive two-step flow as the show involves a variety of celebrities; these celebrities often advertise a new book or film they have coming out, so this advertisement then makes the viewer want to go away and buy this film or book.

Information

Information


P-personal identity
I-Information
E-Entertainment
S-Social integration

  Some programmes supply the audience with information, this type of information varies with the type of show.  Match of the day for example, supplies viewers with the latest football news and scores, replays are showed and the games are analysed by the game's experts.  Match of the day is a two step flow show as football fans will discuss the latest football news and scores amongst other football fans and the fans will accept others opinions.
 

Personal identity

Uses and gratification

P-personal identity
I-Information
E-Entertainment
S-Social integration

Personal Identity

Personal identity is when the audience identify themselves as part of the audience. An example of a show that represents my personal identity is Waterloo Road. I can relate to Waterloo Road as It is based on students in school and I myself am still in school. I can also relate to some of the character as I share the same hobbies as some of the characters, such as playing guitar and football. This programme links to the cultivation theory as repeated exposure will make the audience less sensitive to the show.

Handicap and Events/Issues

 

Handicap

All physical, mental and cultural disabilities are either shown positively or negatively within the media. The main character in Avatar (2009) is physically disabled as he is paralysed from the waist down. This portrayal of disability is shown in a negative way as the character often makes it clear throughout the film he desires to have his legs back; Other characters within the film also see the character as 'weaker' and state this through comments to one another in the film. The viewer gets the impression from hearing these comments, that the disabled character is being bullied, and therefore is being shown in a negative way.

 

 

Events or Issues

Events or issues are show in either a negative or positive way often depending on the seriousness or extent of the event. For example, the attack on 9/11 is represented negatively throughout the media due to the horrific scenes that occurred. 'World Trade Centre' negatively represents the attack as it goes in to detail and shows the extent of the attack, through the eyes of a victim within the tower. 'The Dictator' however, includes a joke about 911. The film includes a large amount of controversial jokes and references about religion and serious events which could be extremely offensive for many viewers, although the film can be entertaining for viewers who enjoy dark humour.   

 

                  



Age and Sexuality

Age

Age is shown in a variety of ways within the media. Older people for example, are shown in a negative way in the Scottish Comedy series 'Still Game'. Still Game focuses on two Glaswegian pensioners in a lower class part of Glasgow. The show shows the couple in a stereotypical, yet comical way, as the couple are often 'set in their ways' and are very grumpy towards the younger members of society. Although the show does show the couple in some positive ways as they are always there for each other and enjoy socialising with other member of the society such as the Asian shopkeeper in the local newsagents. 

Sexuality

http://sabotagetimes.com/reportage/pro-footballer-speaks-its-the-media-who-keep-gay-players-in-the-closet/

Sexuality is shown is many different ways in the media. The article above is from a previous footballer and blames the media for Gay footballers not wanting to 'come out'. Therefore this article presents sexuality in the media in a very negative way as it is blaming the media for the cause of footballers not wanting to admit they are gay.

Religion

Religion, Race, Region

Religion, Race and Region are all shown in many different ways in the media. Race for example is shown is a variety of different ways in the American Horror TV series, 'The Walking Dead'. Glenn Rhee is a young Chinese male who came to the USA when he was young. After the infection struck he discovered the group of survivors and has been a member ever since. Glenn is represented in both a negative and positive way. The camp often use Glenn as 'bait' and send him out on cruel and unfair tasks/missions such as the one shown at 2:18 in the video. However, Glenn is a valued character in the series and as the series goes on he becomes more valuable to the group as his confidence grows. This series shows that race can be shown in a variety of ways in the media, and it often depends on the type of media.

Class

Class

-Upper Class
-Middle Class
-Lower Class
-Under Class

Class is represented in many different ways within the media, and is often shown in either a negative or positive way. The Royle Family for example, represents the lower class in a very negative way. This representation is comical for many viewers, although shows the lower class in a very stereotypical way. The lower class family are often stereotyped as not working a lot and often living off incoming benefits. This is often shown in the show as many of the family members do not work. Overall, the Royle family is a good example for showing the negative portrayal of the working and lower class in the media.