Information
P-personal identity
I-Information
E-Entertainment
S-Social integration
Some programmes supply the audience with information, this type of information varies with the type of show. Match of the day for example, supplies viewers with the latest football news and scores, replays are showed and the games are analysed by the game's experts. Match of the day is a two step flow show as football fans will discuss the latest football news and scores amongst other football fans and the fans will accept others opinions.
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