Entertainment
P-personal identity
I-Information
E-Entertainment
S-Social integration
A entertainment TV programme allows viewers to escape from reality and emotional release and enjoy a show. This is a common use/gratification. A media from I can relate this to is Celebrity Juice. Celebrity Juice uses Passive two-step flow as the show involves a variety of celebrities; these celebrities often advertise a new book or film they have coming out, so this advertisement then makes the viewer want to go away and buy this film or book.
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