Uses and gratification
P-personal identity
I-Information
E-Entertainment
S-Social integration
Personal Identity
Personal identity is when the audience identify themselves as part of the audience. An example of a show that represents my personal identity is Waterloo Road. I can relate to Waterloo Road as It is based on students in school and I myself am still in school. I can also relate to some of the character as I share the same hobbies as some of the characters, such as playing guitar and football. This programme links to the cultivation theory as repeated exposure will make the audience less sensitive to the show.
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